ThatTrack™ is launching a new collection of music that speaks directly to social issues by giving artists a platform to write freely about topics that affect them, a collection they’re calling With Purpose. This music was written specifically for content creators to discover on ThatTrack™,  giving a home to music with a mission, not typically available for commercial use by creators.

Many content creators use their platforms to share and speak out on certain political, societal, or cultural topics. What creators need, and have a hard time finding, is music that aligns with their views. With Purpose aims to encourage discussion and expression and promote freedom and unity through music. Whether discussing race, sexuality, gender, equality, reproductive rights or the environment, the With Purpose collective has powerful songs that can elevate content or further communicate a creator’s position with a commercial edge. Music paired with video helps bring emotion and depth to the stories told, supplementing spoken word or a video compilation with meaningful audio. 

ThatTrack™ takes this a step further, utilizing its AI-powered search engine, One-Click Searches, and curated playlists to help content creators find the perfect audio match to fit their project – tools comparable to the curation available for professionals in the film and tv industries. This is specialized music discovery for the growing group of people who aren’t music supervisors, yet still want to find professional music for their content. With over 30,000 tracks available, ThatTrack™ will continue to release high quality new music, including music by With Purpose artists, on the platform.

“Some creators scour other platforms for music to speak to societally relevant themes, but they haven’t had a clear route for discovery until ThatTrack™,” says ThatTrack™ CMO James Clarke. “With Purpose artists have a home on our platform, and can speak to the experience of people who care about these topics. They’ve poured their heart and soul into their music and are ready to share it with the world.”

With Purpose artists release music that directly comments on cultural issues, including topics about life as a person of color in America, LGBTQAI+ rights, voting rights, female reproductive rights, and the environment. ThatTrack™ and With Purpose don’t limit artist perspectives, music can be shared representing any viewpoint, as long as it is respectful.

Music by With Purpose artists is available on ThatTrack, featuring artists Lone Wolfe, TINAMINA, and Noah Nevarez conveying their experience through music. Lone Wolfe tackles issues of artist exploitation and stereotypes, channeling real-life experiences and harsh realities in the music industry in “Fresh Lil Jays,” while TINAMINA has released two songs with the With Purpose campaign. She encourages society to come together and promote unity, inclusivity, and equality in “We Are One,” and wrote “Two Precious Lives” to highlight the importance of the freedom of choice regarding abortion, capturing emotions of fear and uncertainty in the song. Noah Nevarez’s song “Break The System” encourages listeners to be politically active and vote for change, while their song “Hell (We’re Already Here)” is about LGBTQAI+ rights and drag queens on TV. Each song has several versions available for use as part of a creator’s one-time fee. These include shortened mixes, instrumentals, or mixes designed to allow the voice to be the prominent element, while still using audio to produce the feeling intended by the creator.

“Fresh Lil Jays means a lot to me because of personal experiences as a member of a marginalized or minority (black) community. I’ve seen how tragedies cause a ripple effect throughout these communities, as I’ve lost friends to violence since I was a teenager. I can relate to mental strains that can be paralyzing and tiring, this is nothing to be exploited,” says artist Lone Wolfe. “I hope it influences people to wake up and realize how destructive it is to make a living out of mental trauma that leads to substance abuse, death and mental health. I want the music industry and its artists to be mindful of what they glorify.”

ThatTrack™ offers single use licenses in perpetuity, so creators can ensure music used is properly licensed. Their per-track Creator license is priced at $29.95, or creators can purchase a Creator Pro subscription, making tracks as low as $3.99 per track.

Artists taking part in the With Purpose collection will continue to release tracks via ThatTrack™ and DSPs. This music will also be available to be enjoyed by music fans on all major streaming platforms. Join the community on Instagram to hear releases from our artists: https://www.instagram.com/withpurposemusic/

About ThatTrack™

ThatTrack™ is the ultimate music destination for content creators. With over 30,000 tracks available for license, and tools and playlists to support discovery, creators can find the perfect track every time for as low as $3.99 per track with subscription. Discovery is simple with AI-powered search, creators can find tracks faster than ever by providing a YouTube URL, or by choosing a particular style, genre, or theme. All songs licensed through ThatTrack™ are protected in perpetuity for use in a creator’s project.

ThatTrack™ hands content creators AI-powered tools designed for music discovery, ultimately helping them find the perfect music for their project and build emotion and connection with their audience.

Social media has grown rapidly, and while past copyright and flagging systems have been unable to keep up with this growth, systems are becoming more advanced to protect these copyrighted works. Content creators using unlicensed music in their work risk content takedowns, strikes against their channel, or even channel deactivation. ThatTrack™ solves this serious issue for creators.

At the core of ThatTrack™ is 30,000 high-quality tracks ready to be discovered and brought to life in creators' content, including videos, films, social posts, and podcasts. ThatTrack™ helps users find the perfect soundtrack every time, either through AI search capabilities, traditional search by genre or keyword, or through One-Click Searches and carefully curated playlists. 

What sets ThatTrack™ apart is its AI-powered search engine, which makes finding the right track faster than ever. AI is creating art, it’s writing novels, and now, it can even find music for content quicker than ever, so creators can focus on creativity and storytelling. Search can begin by providing a YouTube URL, or by choosing a particular style, genre, or theme. ThatTrack™ will provide audio-matched results in seconds. 

One-Click Searches contain music tailor made for popular content like reaction videos, unboxing videos, or product reviews. Playlists are curated by experts at ThatTrack™ by genre, style, theme, trend, season, or event. The right track can help a project become memorable, and encourage more viewers to like, comment, and subscribe, ultimately increasing viewer engagement on their work.

This music offers instant copyright clearance through integration with YouTube’s ContentID system, to avoid takedown on social platforms. The entire ThatTrack™ library has multiple versions that make editing easier than ever including full mixes, instrumental mixes, mixes designed to sit beneath narration, and 60-second, 30-second, and 15-second edits. Many tracks also have stems available at no additional cost once licensed, so creators can have even more control over the mix and full creative freedom.

“With the launch of ThatTrack™, our mission is to help content creators discover a soundtrack that elevates their content and brings it to life, easier than ever," says ThatTrack™ CMO James Clarke. "We're also supporting artists as they work toward their goals, not only financially, but by providing them with a platform where they have the freedom to express themselves–a safe and supportive space that isn't always made available when writing music specifically for use in content, TV, film, and trailers."

ThatTrack™ is powered by a talented team positioned to help creators tell their story. With a passion for music weaved throughout his professional career, which includes time as a Communications Specialist at Universal Music Group, Clarke grew up in the nineties as a huge music fan and is loving the revival of nineties trends and sounds in music. He understands, however, “What's cool or current isn't always what creators are looking for when producing videos that span the whole gamut of content types,” and Clarke has used this to his advantage in helping clients find the most unique music to fit the project they are working on.

One such client is Dan Waites, a YouTube creator, consultant, and former journalist. With his YouTube channel, World Astrology Report, his mission is to show people how astrology and planetary cycles can explain the changes we see in the world as time goes by. His videos are often watched by those who are open-minded to the possibility that astrology - a rapidly growing community on YouTube - is valid, but not necessarily deeply engaged with it. “I want to draw in fresh eyes to astrology and help grow the field,” says Waites.

Waites realized that his content needed to have high production value and creative flair to reach this audience. “The quality of the music is really high - it gives my content a professional feel,” says Waites. “I also appreciate how ThatTrack™ understands the needs of creators. On some services, you can find music you like, but there are elements—say, the percussion or vocals—that jar with my narration or don’t quite fit. ThatTrack™ gives you several versions of the tracks, so if you like something about a track, you can choose a version that has exactly the right elements to fit with your footage, without distracting elements. That’s really valuable to me in being able to express my creative vision.” 

ThatTrack™ offers a per-track Creator license priced at $29.95 or a Creator Pro subscription making tracks as low as $3.99 per track. This license is in perpetuity and single use, so creators are always covered for the particular video they paired with music from ThatTrack™ can ensure music used is properly licensed.

ThatTrack™ will create a space for music with a mission, an innovative platform for musicians inspired by complex societal issues in the world around them. Content creators will find music specifically created for projects with a purpose, complete with the same high-quality and diverse sound as other music on ThatTrack™. More news on this development will come very soon.

About ThatTrack™

ThatTrack™ is the ultimate music destination for content creators. With over 30,000 tracks available for license, and tools and playlists to support discovery, creators can find the perfect track every time for as low as $3.99 per track with subscription. Ultimately, our company’s values represent the different stages of music-making, from the personal and introspective to the public and impactful.